Up and coming white female rapper Kreayshawn unleashes a swagged out track that went viral in a matter of hours.
Though Kreayshawn has put out some material prior to this track, none of it measures up to the (accidental?) genius of "Gucci Gucci," which lays waste to brand name recognition. "Gucci Gucci" is the culmination of this exact moment in music, a fascinating trainwreck combination of stoner culture with hipster styles, dubstep beats, and unapologetic feminine swag. Kreayshawn manages to give the finger to everything that's hot right now while being everything that's hot right now. That's not to say that Kreayshawn is here to stay - she could very well be a one (s)hit wonder, but this one track is a keeper. Careful, the hook is highly contagious.
Watch Below
As a side note, the beat never fails to remind me of Rusko's remix of Kid Sister's "Pro Nails"
(via The Weeknd's tumblr)
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